Micromax's former CMO Shubhodip Pal joins back as new COO of Yu Televentures

YU Televentures today announced the appointment of Shubhodip Pal as its new Chief Operating Officer (COO). He will be replacing Amarinder Dhaliwal. This would be Shubhodip Pal’s second stint with the company, as he was earlier involved as Chief Marketing Officer (CMO) of Micromax, the parent brand of YU. In his new role, Pal will help build engaged communities and closely work with developer’s community. He also comes with over 19 years of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on the whole spectrum of marketing, specialising in product management, retail, marketing communications, media, sports and entertainment marketing, online and mobile marketing. Commenting on Shubhodip Pal’s appointment, Rahul Sharma, Founder YU said, “We have had a fantastic first year as a brand and have been able to carve out a niche for ourselves. As YU opens a new chapter in its growth trajectory, we are excited to have Shubhodip back with us and welcome him on board. He will prove to be a great asset to the YU leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. I am confident that his passion for technology will further help the brand achieve newer heights.” Commenting on his new role, Shubhodip Pal said, “I am happy to be back and it’s an exciting opportunity to spearhead efforts for YU at a juncture when the young brand has done phenomenally well and has set some of the most compelling milestones. I had a great time defining Micromax back then and now with YU, the opportunity is even more exciting and I believe the kick of creating something new is the biggest motivation for one to work. I look forward to working with the exciting team and the founders again."