Micromax starts shipping smartphones to Russia, eyes Europe

Ever since Micromax roped in Wolverine star Hugh Jackman to endorse the Canvas Turbo, there have been speculations whether the company plans to expand to other international markets, besides Asian ones. Now, DigiTimes has reported that according to sources in Taiwan’s handset supply chain, the handset vendor has begun shipping its smartphones to Russia and also plans to enter the European market by 2014.

Micromax has forayed into the Russian market with its latest smartphone, the Canvas Turbo. The device is Micromax’s first 5-inch smartphone with a 1080p display. It comes with a set of pretty nifty features and is powered by a MediaTek 1.5GHz quad-core 6589T processor.

Heading to Russia

Here’s a quick look at some highlights of the Micromax Canvas Turbo:

• 5-inch SHARP HD CGS display
• Bluetooth, Wi-Fi 802.11 a/b/g/n
• 13-megapxiel rear camera, 5-megapixel front camera
• 16GB internal memory

In a short span of five years, Micromax has emerged as a leading desi brand in India. A recent IDC report revealed that Micromax has climbed the ladder and accounts for 22 percent of the total Indian smartphone market in the second quarter of 2013. This is a significant gain for the smartphone maker who laid claim to 18.8 percent of the market in the previous quarter. Karbonn took the third place, accounting for 13 percent of the total market in the country. Needless to say, Samsung has still been enjoying the top spot.

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