Micromax sells 10000 Yu Yureka smartphones in three seconds

Micromax's new CyanogenMod based smartphone Yu Yureka, which went on sale today on Amazon.in, was all out of stock within 3 seconds.


Micromax's new CyanogenMod-based smartphone Yu Yureka, which went on sale today on Amazon.in, was all out of stock within three seconds. This was hardly unexpected given that the company had put up only 10,000 units of the smartphone, while over 3 lakh users had registered for the sale on Amazon.

It appears that the frenzy also caused Amazon.in to crash, which is possibly the first instance that the website has faced so far. Several potential buyers have taken to Twitter and Facebook for not being able to purchase the device. Some have even complained that the price of the device had been hiked up to Rs 12,499.

Check out some tweets below:

The Yu Yureka smartphone features a 5.5-inch IPS display, with a pixel density of 267ppi, with Corning Gorilla Glass 3 for better protection against scratches. The rear includes a 13MP CMOS camera with a f2.2 aperture for better low-light photography. In addition, there’s 5MP front camera that has a 71 degree wide angle lens. Micromax’s Yureka runs on a 64-bit Qualcomm Snapdragon 615 chipset with a 1.5GHz octa-core processor. It’s backed by 2GB of RAM and comes with 16GB of built-in storage.

Micromax has signed an exclusive partnership with Cyanogen to be the only seller of Cyanogen smartphones in India. It recently filed a lawsuit against OnePlus for allegedly infringing upon its exclusive rights over Cyanogen OS and now OnePlus has been banned from selling CyanogenMod OS phones. The Chinese company has now told the Delhi HC that its version of CyanogenMod is different from the one on Micromax and has now been allowed to sell their phone.

As far as the performance of this phone is concerned, we had noted in our review that this phone could be a gamechanger in the budget category.

Priced at Rs 8,999, the Yureka goes head-to-head with the Xiaomi Redmi Note 4G (which is still Rs 1,000 higher) and Asus Zenfone 5, and maybe even the Lenovo A6000, which is expected to launch soon. As it has the CyanogenMod 11 OS, the Yureka offers countless possibilities of tweaking the device.

Some of the drawbacks include, the not-so-sharp display along with poor low-light photography. But given the cheap price and the fact that it runs CyanogenMod, means that a lot of users definitely want to get their hands on it.

Read our full review here.