Micromax launches Ignite and Alpha laptop series starting from Rs 18,990

Micromax Informatics announced the launch of two new laptop series, adding to the existing range of computing devices. The company is targeting the mid-level consumer range of laptops with the new series.


Micromax Informatics announced the launch of two new laptop series - Ignite and Alpha - thereby adding to the existing range of computing devices. The company is targeting the mid-level consumer range of laptops with the new series. The Ignite series will be powered by Intel Pentium processor. Priced at Rs 18,990, Micromax Ignite will be available from 25 July onwards, exclusively on Flipkart.

Micromax Ignite laptop will run Windows 10 out of the box. The laptop is powered by Intel Pentium N3700 processor coupled with 4GB LPDDR3 RAM. The device is equipped with 14-inch HD screen along with 1TB storage space. On the connectivity front the laptop sports 2 USB 2.0 ports, 1 HDMI out along with an ethernet port. The laptop is also equipped with a 1 MP front camera.

Micromax has bet on its latest laptop range to transform the Indian computing ecosystem by providing accessibility and affordability. This new series of laptops follows the entry level laptops Lapbook I, Lapbook II and the 2-in-1 LapTabs. “While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high-performance, well-designed product at an accessible price," added Shubhajit Sen, chief marketing officer, Micromax Informatics Limited.

Adarsh K Menon, VP Electronics and Auto, Flipkart added, “We have seen a huge surge in shoppers browsing and buying laptops that offer superior productivity and value for money. We are confident that the new laptop range from Micromax will appeal to our large base of smart shoppers looking for a great Laptop at an affordable price.”

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