Micromax launches Canvas Smart LED Television range

Micromax Informatics announced the first range of its Smart LED TV – Micromax Canvas Smart LED TV. The latest range announced by the company will be exclusively available on Flipkart in three sizes, 32-inch, 40-inch and 50-inch. The Smart LED TV range is expected to capture 12 percent of the television segment according to the company. The 32-inch model starts at Rs 19,999 while the 40-inch model is priced at Rs 29,999. The 50-inch TV at Rs 42,999. The Smart TVs will come preloaded with Google Play Store and Micromax will allow wireless smartphone control through M! Connect to the devices where you can browse channels, media files, adjust volume along with a handy trackpad in the app. The series will have inbuilt Wi-Fi allowing consumers to access their favourite apps and media content on the devices. Micromax hopes to capitalise on the nascent market in India with these offerings to create an elaborate ecosystem where it will provide a seamless experience across multiple screens. Additional features like Miracast to cast mobile screen to the TV to share Photos and Videos in the phone and Home-Share to share media like music, videos and images between members of the home group will outsmart help the company attract customers. “The world of television is constantly changing, with more choices and more connected devices than ever before. We have witnessed a growing trend among the consumers to look for a seamless transition between multiple connected screens in their everyday lives. In April this year, we announced our vision to be a leading consumer electronics brand by diversifying our product portfolio and moving into non-mobility segments. Having pioneered the smartphone eco-system in the country, we are best placed to offer customer-led innovations with our deep understanding of the Indian consumer. With this launch, we are looking at capturing a market share of 12% in FY 17 and a revenue of Rs 1500 crore making us one of the clear leaders in the category,” added Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics. “The launch of its first Smart LED TV range- Micromax Canvas Smart LED TV, which will be exclusively available on Flipkart, has further consolidated our partnership with Micromax. We are excited to be the online platform for consumers amidst the technological transformation of home entertainment and provide them with a fulfilling and affordable shopping experience,” added Sandeep Karwa, Head, TV & Large Appliances.