Micromax launches A110 Superfone Canvas 2, A90S Superfone Pixel

Capitalising on the festive season, Micromax has launched two new Android smartphones, the A110 Superfone Canvas 2 and A90S Superfone Pixel. The two devices are powered by Ice Cream Sandwich and boast of screens larger than 4-inches as Micromax looks to increase its share of budget smartphones with large screens. The A110 is a successor to the company’s Canvas A100, which was launched in August, and the A90S follows the A90, which was launched in August too.

The Micromax A110 Canvas 2 sports a 5-inch FWVGA capacitive touchscreen with a resolution of 480 x 854 pixels. It is powered by a 2,000mAh Li-ion battery and the company claims it provides a talk time up to five hours and up to 180 hours of standby time. It runs on Android 4.0.3, Ice Cream Sandwich, and is powered by an unnamed 1GHz dual-core processor, which means it can run most of the latest apps available on Google Play.

More from News & Analysis

What is the US HIRE Bill and why is India’s $250-billion IT sector worried? Is the internet dead? What's this theory that OpenAI's Sam Altman says might be true?

The Micromax A110 comes with a 5-inch display

The phone sports an 8-megapixel CMOS camera with dual LED flash and offers multiple camera settings for adjusting brightness level, zoom in and zoom out and night mode. The A110 also features a 0.3MP front camera for video calling. For storing files, videos and music, we get 4GB of internal storage space, which is expandable up to 32GB via microSD cards. For connectivity, the Micromax A110 features 3G, GPS, Wi-Fi and Bluetooth. The phone is available in two colours - black and white - and is priced at Rs 9,990. 

The A90S Superfone Pixel is a dual SIM smartphone equipped with a 4.3-inch AMOLED 262K true-colour display with a resolution of 800 x 480 pixels. It is powered by a 1GHz dual core processor and runs on Android 4.0, Ice Cream Sandwich. The device has a 1,600mAh battery, which Micromax states will give you a talk time of up to five hours and a standby time up to 174 hours.

the Micromax A90S boasts of an AMOLED display

Not unlike the A110 Canvas 2, this phone too sports an 8-megapixel CMOS rear camera with LED flash. The camera features 4X zoom and night mode capabilities. The front of the phone features a 0.3-megapixel front camera. The Micromax A90S is available in two colours black and white, and is priced at Rs 12,990. 

Let’s take a look at some of the specifications of the Micromax A110:

• 5-inch FWVGA capacitive touchscreen with a resolution of 480 x 854pixels.
• 3G, Wi-Fi
• GPS
• Bluetooth
• 8-megapixel CMOS camera with dual LED flash, 0.3-megapixel front-facing camera
• 4GB of internal storage, expandable up to 32 GB via microSD card

Here are some of the highlighted features of the Micromax A90S:

• 4.3-inch AMOLED capacitive touchscreen with a resolution of 800 x 480  pixels.
• 3G, Wi-Fi
• GPS
• Bluetooth
• 8-megapixel CMOS camera with LED flash, 0.3 megapixel front-facing camera

Micromax is one of the few low-budget smartphone and tablet manufacturers in India that are actually creating dents in big brands, such as Samsung, market share. A recent CyberMedia Research report on the tablet market in India revealed that Micromax has come out on top, followed by the likes of Samsung Electronics and Apple Inc. The report elaborates that in the Indian tablet market, Micromax enjoys the lead with an 18.4 percent share, followed by Samsung at second position with 13.3 percent, Apple at third position with 12.3 percent, in terms of sales (unit shipments) during the Q2 of 2012.