Micromax launches 5-inch, quad-core Canvas 4 at Rs 17,999

It is finally here. The much-awaited Micromax Canvas 4 has been launched today at an event in New Delhi. The latest flagship from Micromax has been priced at Rs 17,999. This is significantly lower than what was expected. The phone has seen a lot of buzz thanks to a high volume TV campaign that has been running since June 19. The “blink-and-you’ll-miss it” TV ad showed precious little about the phone, except an aluminium frame and what looked like a plastic body. Turns out that like the iPhone 4, the aluminium casing houses the antenna.

The 5-inch Canvas 4, which you can, emm, blow to unlock, is powered by a quad-core processor. The True HD IPS display is not full-HD, but a disappointing 720p.

More from News & Analysis

What is the US HIRE Bill and why is India’s $250-billion IT sector worried? Is the internet dead? What's this theory that OpenAI's Sam Altman says might be true?

Here’s the Canvas 4

The dual-SIM phone comes with a 13MP rear camera that has a 5 lens array. It also has optical image stabilisation, HDR,  effects and filters, and does 1080p videos. The phone also has a 5MP front-facing camera. Micromax has said that the phone will also get OTA updates.

Like the latest phones by Samsung in the Galaxy series, the Canvas 4 has a bunch of features, such as burst mode for the camera that shoots 99 pictures in 15 seconds, video pinning, simultaneous video playback, look away to pause video and other gesture controls.

Here’s a quick look at the official specs of the Micromax Canvas 4:

• Display & Resolution: 5-inch True IPS HD display with 720p resolution at 293ppi
• Processor: 1.2Ghz quad-core MT6589 Mediatek processor
• Camera: 13MP camera at the back and 5MP front-facing shooter
• OS: Android 4.2.1
• Memory: 1GB RAM
• Storage: 16GB internal memory, expandable to 32GBvia microSD card
• Battery: 2000 mAh

The phone will be available from this weekend.