FP StaffOct 10, 2012 09:25:15 IST
After a successful run in the mobile phone and tablet space, Micromax has entered the competitive consumer electronics arena, with the launch of a series of LED TVs, and home entertainment systems, as well as an Android dongle for televisions.
Micromax's LED TV offerings range from 24-inch to 55-inch, and their prices start from Rs 15,990 and go all the way up to Rs 1,29,990. The 50-inch and 55-inch models offer 3D capabilities, and come with four pairs of 3D glasses. The company claims these TVs will have zero bright spot LEDs for better viewing experience.
Here's a closer look at the models and their respective pricing and features:
Micromax LEDT770K55F is the company's top-end model in the LED TV segment priced at Rs 1,29,990. This 55-inch model offers Full HD 1080p resolution, and includes a Smart TV feature for Internet browsing, and apps. It also contains 4 HDMI ports, and 2 USB ports.
Micromax LEDK316K50F, measures 50 inches, and has been priced at Rs 79,990. The LED TV offers a Full HD 1080p resolution. It comes with a response time of 6.5ms. As far as connectivity is concerned, the TV comes equipped with 3 HDMI ports, a headphone slot, 2 USB ports, and an input for PC audio.
Micromax LED42K316 measures 42 inches, and offers Full HD 1080p resolution. The company has priced it at Rs 47,990. It has 3 HDMI ports, 2 USB ports, a headphone slot, and an input for PC audio.
Micromax LED32K316 has a 32-inch screen and is priced at Rs 25,990.
The LEDL31FL24F and the LED24K316 have been priced at Rs 16,990 and Rs 15,990, respectively. Both these devices measure 24 inches.
Micromax LED TVs, at the outset, will be available across 170 cities in the nine states of Delhi, Haryana, Madhya Pradesh, Punjab, Maharashtra, Rajasthan, Andhra Pradesh, Karnataka and Gujarat.
The company also launched the Micromax Smart Stick, which is a dongle running on Android Ice Cream Sandwich. With its Smart Stick, Micromax claims to bring the Android experience to a television screen. The Smart Stick has 4GB of flash memory, Direct Wi-fi connectivity and also enables connection with a wireless mouse and keyboard, that will cost Rs 4,990. Micromax also has on offer a BluRay player supporting both 2D and 3D audio/ video formats, which it has priced at Rs 6,490.
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