Micromax announces partnership with Visa and TranServ for digital payments

Micromax has announced a strategic partnership with Visa and Mumbai-based startup TranServ to enable digital payments solutions in India.


Micromax has announced a strategic partnership with Visa and Mumbai-based startup TranServ to enable digital payments solutions in India. These digital payment solutions will be seen on Micromax handsets, powered by the Udio app - a digital wallet which has been developed by TranServ.

The three companies have signed a memorandum of understanding (MoU) which will use Micromax's mobile devices, Visa's digital payment products and TranServ's financial tech capabilities to promote the digital payment infrastructure.

According to the press release, Micromax users will be able to use mobile-based Push Payments using mVisa on merchant and social media applications, interpersonal payments to personal contacts and there is also a provision for NFC contactless payments in the future.

Speaking about the partnership, Vikas Jain co-founder of Micromax said, "We have successfully created the hardware, software and services ecosystem for enabling a seamless digital upgrade for our consumers. Digital payments is clearly an important part of our digital experience and services strategy and our partnership with Visa & TranServ further reinforces our commitment to make commerce easier through tight integration with popular services enabling lifestyle of our consumers.


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