MediaTek and Micromax collaborate to offer mid-to-premium range smartphones

MediaTek today announced an enhanced strategic collaboration with Micromax and this partnership, aims to accelerate 4G accessibility and fuel faster smartphone adoption in India’s rapidly growing market. MediaTek has announced the availability of the Helio family of premium smartphone chipsets. Micromax will be with first handset maker to launch smartphones powered by MediaTek’s new Helio platform, using the Helio X10. In addition, the companies also released the latest mid-range 4G LTE phone called Micromax Canvas Fire 4G, which will be running on MediaTek’s MT6735. The Canvas Fire 4G is said to be an extension of Micromax Informatics’ Fire series, which has been custom built for music lovers. India represents MediaTek’s second largest market globally and the company says it wants to tap into the country’s 4G potential even further. “India is at the cusp of digital revolution and at Micromax Informatics we have been putting in concerted efforts to bring the best in class 4G LTE smartphones to take Internet usage to an unprecedented level. Today’s partnership exemplifies the same endeavor and we are delighted to partner with MediaTek for its Helio Family” said Mr Vineet Taneja, CEO, Micromax Informatics. “We have always endeavoured to offer products based on certain needs of the consumer. Moving forward, we will lead the 4G adoption in the country by converting all our popular value Canvas series to 4G. Canvas Fire 4G is the first in a series of such launches." Researchers believe that India will grow its 4G LTE market more than any other country. Strategy Analytics predicts by 2017, India would overtake Japan to be the world’s 3rd largest 4G LTE market. It will also surpass the US the same year, to be the world’s second largest smartphone market. 65 percent of India’s current Internet traffic comes from mobile devices, according to consulting firm Kleiner Perkins Caufield & Byer’s 2015 “Internet Trends” report.