Meal Box that can charge your phone while you eat by KFC and Blink Digital

KFC in association with Blink Digital is launching a new limited edition 5-in-1 meal box that will help you charge your phone as you eat your food. It is the first ever meal box that comes with a built-in power bank as you eat your food which combats many scenarios where you are trying to search for a power outlet under the tables or in the corners away from your seat in local coffee shops and restaurants. “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot. The gradual add on of services and adding convenience to mundane things, coupled with existing products like providing power to charge your phone is making the market competitive. Restaurants are battling it out to attract time sensitive and hungry consumers by providing such added services.