Mauj Ties up With Mobile ESPN

ESPN has entered the mobile arena with the launch of Mobile ESPN yesterday in a tie-up with wireless provider Mauj. As a part of this tie-up, Mauj will manage the integration of the short code ‘3776’ and the WAP destination for ‘Mobile ESPN’ services in India.

Mauj will enable the Mobile ESPN services on its proprietary Armada Platform for all the on-air interactivity, sports updates and alerts services on the short code. The company will also distribute multimedia content through the WAP sites and on-device portals for all sports services. In addition, Mauj will help Mobile ESPN develop sports based applications and provision sports services on the operator platform.

The WAP site is currently under development and will be operational in a few days.

The service is being provided on all mobile phone networks free by ESPN and Mauj. However, service provider charges will be applicable.

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“MAUJ is a leading enabler of Mobile value added services in India and is one of the best in the industry today. We are happy to work with them for managing the service integration of Mobile ESPN,” said Sanjay Kailash, executive vice president, ad sales and new media, ESPN.

“Today sports is a very popular source of entertainment in India and this tie-up will help us provide our customers with a wide choice of new and innovative products on the mobile platform,” said Manoj Dawane, CEO of People Infocom (Mauj).

Mauj and ESPN STAR Sports have tied-up earlier as well. Mauj managed the Afro-Asia Cup WAP zone in August 2007 where the video content was provided live (with a lag of 15 to 20 minutes) to the end user.