Mahindra teams up with Flipkart for booking the KUV100

You can now book a car online Mahindra & Mahindra Ltd, as it is entering into an exclusive partnership with Flipkart. The new model, SUV - KUV100 will be available for online booking starting January 18.

You can now book  a car online as Mahindra & Mahindra Ltd is entering into an exclusive partnership with Flipkart. The new model, SUV - KUV100 will be available for online booking starting January 18. It will be available in Fiery orange, Flamboyant red, Dazzling silver, Aquamarine, Pearl white, Designer grey and Midnight black colours.

Flipkart entered the automobiles category last month itself and has also assured 'in-a-month delivery' for the new model. The KUV100 will be powered by the mFALCON, an engine family with options of both petrol (mFALCON, G80) and diesel (mFALCON, D75). The mFALCON is said to be a compact lightweight engine built to deliver high performance.

Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, "This tie-up with Flipkart further reinforces our customer centric initiatives. With the ever increasing population of internet users, this was a step in the right direction for us, especially for brand KUV100 that targets the young and trendy. I am sure that this association will be mutually beneficial for both the companies. "

Anil Goteti, Vice President (Business), Flipkart said, "Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country. First time in the automobile category, this exclusive tie-up will allow Mahindra to access Flipkart's extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online."

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