Sharon KhareDec 13, 2006 15:31:59 IST
Ikon infoservices has launched www.SMS.in that allows users to browse and discover features compatible with their personal handsets for free.
A prepaid account with www.SMS.in, will allow users to download mobile ringtones, games, wallpapers, logos, themes and send text messages of 160+ characters from their computer to any GSM-enabled handset. On registration, users will be allowed three free SMS messages.
According to Kaushal Gandhi, director, www.SMS.in, Indian mobile users are tired of having to ape Western concepts in handset personalization and many people choose not to upgrade their mobiles because the available themes are outdated, boring and incompatible with their mindsets.
"www.SMS.in was launched as an affordable, no-nonsense alternative", said Gandhi. "We have cut out all the hard-sell elements one encounters on Western mobile enhancement websites. Indian consumers are too intelligent to fall for overt advertisement gimmicks — they know what they want, and only need to see the available options. www.SMS.in's website has been styled on the supermarket concept – 'walk' in, browse around, take what appeals the most, pay a very reasonable price for it and get on with your life."
Gandhi believes that India is at a nascent stage in exploring, what he calls, "this fascinating business genre".
"As the concept pioneers, www.SMS.in will lead the way and introduce new features and products on a war footing. We have tied up with the most innovative mobile program developers to help us maintain the cutting edge. Very shortly, we will be introducing features such as a birthday reminder service, a group SMS facility, a SMS joke database and a unique coupon code to help the customer gets extended value for money," said Gandhi.
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