LinkedIn's new Showcase Page will let you follow specific brands and products

LinkedIn members will soon be able to follow specific brands and products with a new Showcase Page introduced by the company. Basically, Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.

In a blog post, LinkedIn said, “Some companies have a variety of brands and products. How can you tell Cisco you are particularly interested in their Enterprise Network Solutions, Security Products, or in their Internet of Things initiative?” The company says that interacting with the Showcase pages is very simple. It could be anything - a brand, a business unit, or an initiative.

Showcase Pages

Just like other company pages on LinkedIn, you can get all future updates through feeds by clicking the “Follow” button. A Company Page administrator can effortlessly create a Showcase Page. The “Edit” dropdown menu shows the “Create a Showcase Page” option. Once you create the page, the company can start sharing content and also monitor it using LinkedIn’s Analytics tool.

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LinkedIn will be rolling out the new feature globally in the next couple of days. The company has shown some Showcase Pages for divisions like Microsoft Office, Adobe Marketing Cloud and HP Converged Infrastructure. It has been actively tweaking its web and mobile platforms in the recent months. Last week, the professional social networking website announced Pulse integration to aid user-based search and discovery.