Lifestyle products retailer Chumbak selects IBM Cloud for ERP applications

IBM announced that Chumbak, the retailer of lifestyle products known for its quirky desgins, has selected IBM Cloud to ensure seamless operation of business processes. IBM will enable Chumbak to significantly improve management efficiency of critical data across multiple locations. As part of the agreement, Chumbak will host and run their enterprise resource planning (ERP) applications on IBM Cloud. Chumbak is a retail company with wide range of products across an assortment of apparel, home and accessories. The company runs over 40 stores across India and also has large format flagship stores in six cities. Chumbak plans to increase their large format store count across the country and is also looking to push for growth in its online business. Given the rapid scale of expansion, Chumbak needed an IT infrastructure that could scale up adequately, and propel the critical applications necessary for such growth. Among the decision factors used to evaluate the options, one of the main requirements was seamless integration with the ERP being deployed. Cost effectiveness and performance efficiency rounded off the top three considerations posted by the business requirements. “Over the last five years, Chumbak has grown over 300 percent year on year. As we plan to scale our presence both online and offline, we wanted a technology partner who could support us over the next phase of our hyper growth,” said Rajath Kedilaya, CIO, Chumbak. “The IBM Cloud Infrastructure as a Service, with its unique combination of virtual and bare metal features, has helped us streamline our operations seamlessly.”