LG launches 'world's first 4K OLED TV' to India starting at Rs 3,84,900

LG has launched the world’s first 4K OLED TV in India. The 55-inch variant is priced at Rs 3,84,900 while the 65-inch model at Rs 5,79,900. The new LG OLED 4K TV features a transparent stand and the back cover is free of fasteners and holes. In addition, the TV also features 3D and Harmin Kardon sound technology. 3D glasses are bundled with the TV. The company’s curved TVs are based on LG’s proprietary WRGB technology that boasts 33 million colour sub-pixels (about 27 million more than a conventional full-HD tv) to offer better colours and contrast ratio along with deeper blacks. The display offers a 5.9mm thickness as well. The TV also has a maximum response time of 0.001ms (1000 times more than conventional LCD TVs) for blur free viewing, claims the company and the TV is also powered by webOS smart TV platform and LG’s magic motion remote that also supports voice recognition. In terms of connectivity, it supports Wi-Fi, Miracast, MHL and Intel WiDi. Howard Lee, Director-Home Entertainment, LG India, said of the new range, “Once again LG has proved that it is a frontrunner when it comes to innovative technology. With the LG 4K Oled TV, we promise consumers in India the ultimate immersive cinematic experience. Time and again we have initiated ground-breaking innovation and raised the bar not only for ourselves, but for the industry as well. This latest Oled TV underscores LG’s commitment to bringing the best in home entertainment to our consumers.”