Lenovo rises to number 2 smartphone brand by value in India

Lenovo has emerged as the second largest smartphone brand by value in India, with its market share jumping to 9.1 per cent.

According to the IDC’s Asia Pacific Quarterly Mobile Phone Tracker for the first quarter of 2016, released this month, Lenovo has emerged as the second largest smartphone brand by value in India, with its market share jumping to 9.1 per cent. This value is ahead of Apple, Micromax and Oppo. Lenovo and Motorla combined have demonstrated a consistent quarter on quarter growth of  14.2 per cent. Lenovo owns Motorola.

The Lenovo Group showed a growth of  24.5 per cent over last year, and captured 7.7 per cent of the market share by units sold. The market grew by only 3.7 per cent during that period. In terms of online sales, Lenovo maintained its lead as the number 1 player with a 19.18 per cent market share. Offline sales grew five times compared to Lenovo's performance in the previous quarter.

Mr. Sudhin Mathur, Director-Smartphones, Lenovo India, said “This is a huge milestone achieved by us, which has motivated and encouraged us further to go against all odds by creating meaningful and innovative, technologically-advanced products that enhance the consumer mobile experience”. In India, Lenovo has launched the Lenovo Vibe K5 Note, The Lenovo Zuk Z1, The Moto G4 Plus, and the Motorola Moto G Turbo Edition among other models.


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