LeEco's 'LeMall for All' shopping carnival is back from 23 November to 25 November

“ LeMall For All” shopping carnival showcasing various LeEco products is back from November 23 to 25, the company said in a statement on Tuesday. LeMall will offer discounts ranging from 20-33 percent on accessories like Bluetooth speakers, headphones and all-metal earphones. “‘LeMall For All’ is the popular sale event from LeMall — e-commerce channel of LeEco — that extends several exciting discounts and offers that helps aspiring buyers own their favourite LeEco Superphones, Super TVs and exclusive accessories at unmatched prices,” the company added. LeEco has held shopping festivals at regular intervals on its ecommerce platform, LeMall. The previous time the LeMall for All shopping festival was live was for the festival celebrations during Diwali in October . Before that, another LeMall for All festival was held in August. The previous sale events were big hits with shoppers in India. Earlier this month, LeEco received an infusion of $600 million in funding , and appointed a new president for the Asia Pacific region, Anthony Gao. The investments came from major Chinese institutional investors. The announcement comes right in time, as Le Holdings was suffering from a cash crunch. Aggressive expansions had almost emptied the coffers of the company, according to a letter Jia Yueting, the company chairman and co-founder, sent out to employees. LeEco has a primary focus in China, India and the USA. The interest of LeEco in India stems from the fact that India has great potential as a major market in the future, and YT Jia believes that the user value in India could surpass that of China in the future. With inputs from IANS