tech2 News StaffAug 04, 2016 09:30:07 IST
Chinese internet conglomerate LeEco who recently stepped into India's smartphone scene has off late been teasing its fans about the launch of something big. With the hashtag "The future is Big" and plenty of visual teasers, it is easy to conclude that LeEco now has plans to enter the television market in India.
Back at CES, LeEco was proud to show off its Super 4 Max65 Blade which it claimed was the 'world’s thinnest 65-inch TV'. And shockingly it was, with the display being just 3.9mm thick, which is basically two coins put together.
Being this thin, Super 4 Max65 Blade could not accommodate a decent set of speakers which is why the TV came with a separate soundbar. While this was the first time the world got a glimpse of LeEco's capabilities, it was not the first time LeEco designed a TV as the company had already launched the 70-inch Super 4 Max 70 and 65-inch Super 4 Max 65 Curved in Beijing two months prior.
Soon after, in April at a special event where LeEco also announced the second generation of its smartphones and the LeSee smart car, we also witnessed the launch of LeEco's new Super TVs called the 4 X50 and 4 X50 Pro.
The Pro version of the 4 X50 is one of the first to come with the powerful Snapdragon 810 chipset. It also gets 3GB RAM. The slightly higher-end X50 Pro is a 50-inch 4K 3D TV.
The X50 was made available in 16GB and 32GB variants priced at RMB 2499 (roughly Rs 27,634) and RMB 2699 (approximately Rs 25,590) respectively. The X50 Pro version is expected to start at RMB 2999 (approximately Rs 30,700).
Both X50 and X50 Pro sport metallic frames and support HDR videos.
The audio in both variants is taken care of by Harman Kardon speakers and the TVs run Android Marshmallow-based eUI 5.8. The TV also comes with support for voice recognition technology.
Interestingly, LeEco recently acquired Vizio a US-based television manufacturer that already has plenty of models out in India.
LeEco in China and in India has been a brand that has always launched its devices with attractive price tags. The focus is on selling content and so far LeEco is the only brand (smartphone and TV) that has stepped into the Indian market with a content ecosystem. At the launch today, we can expect plenty. There could be Super TVs priced super low, but it remains to be seen how well the company's content offerings stack up against other content providers like Netflix, because in the end you do buy a TV to watch quality content.
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