LeEco to go with immersive canvas mobile ads on Facebook

Days before it starts its first online flash sale of Le1S smartphones in India, Chinese tech giant LeEco said it will advertise its products using Facebook’s Immersive Canvas Mobile ads technology. The social networking giant’s new ad feature allows advertisers to use a mix of videos, photos and other elements. “… LeEco has been selected as one of the first mobile brands in the world to test the Immersive Canvas Mobile ads, which look like normal sponsored posts in the News Feed, but when tapped, they open full screen and allow the viewer to flip and scroll through text, photos, videos and other content,” LeEco said in a statement here on Sunday. “It’s like an alternate version of a brand’s website but will load more quickly and be more interactive because the content is native to Facebook,” said LeEco, which launched two “superphones” in Indian market in January. “With canvas ads, we are giving advertisers a lot of flexibility to build the type of experience they feel best representing their brand identity, and ultimately achieving their business objectives.” “It is great to see LeEco being one of the first advertisers to embrace the new experience on Facebook.” Fei Yu, Facebook’s head of industry sales in China, was quoted in the statement. IANS