Lava introduces first Android One smartphone dubbed Pixel V1 at Rs 11,350 in India

Lava has today announced the launch of a new series of smartphones, the Pixel Series. The first variant introduced by the company goes by the name, Pixel V1 which is an Android One device priced at Rs 11, 350 in collaboration with Google. It will be available in Gold and White-Silver colour variants. The device will be available across all national retail stores and multi-brand outlets. Also, the smartphone will be sold exclusively online via Flipkart starting today. Additionally, the product will also be placed at over 2000 stores in all national and regional modern trade chains and over 65000 multi-brand outlets across the country. Lava Pixel V1 will be second round of Android One smartphones to be launched in India. Google unveiled the  **Android One initiative** last year with three smartphones.

In terms of specifications, the smartphone features a 5.5-inch HD display with a 720 x 1280 pixel resolution. It is powered by a 1.3GHz quad-core MediaTek processor paired with 2GB DDR3 RAM. It features a whooping 32GB inbuilt storage and can b further expanded up to 32 GB via microSD card. The dual-SIM smartphone (3G+3G connectivity) run Android 5.1.1 Lollipop out-of-the-box. It will come equipped with a 13MP rear camera with LED flash. Some other features include BSI sensor, f/2.0 lens, blue glass filter. It also sports an 8MP front facing camera with a f/2.4 lens. On the connectivity front, the smartphone includes Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS, USB OTG and micro-USB. It is backed by a 2560 mAh battery. Commenting on the launch Mr. Navin Chawla, Vice President & Head Product, LAVA International said, “We are extremely pleased about our association with Google to launch Lava‘s first Android One device, the Pixel V1. This device sets the foundation for a new category of smartphones by Lava that offer a great value and experience to the consumer. Design being our forte, this product has been developed with leading hardware components & specifications that integrate well with Android One. Needless to say, with Google’s stamp of authority on the software coupled with the benefits of the Android One program this device will always stay the latest.” Speaking on the occasion, Caesar Sengupta, VP, Product Management at Google said, “Google is pleased to collaborate with Lava on Android One – a program designed to help bring high quality, affordable Android devices to everyone. Together we will work to empower the next billion people.”