Lava Icon launched at Rs 11,999; sports 5-inch display, 13MP camera

Lava expands its portfolio in India with the new Icon smartphone priced at Rs 11,990.


Lava expands its portfolio in India with the new Icon smartphone priced at Rs 11,990. It is available exclusively on Snapdeal.com starting today. Snapdeal also plans to bundle a free selfie stick with the device.
Sporting a 5-inch HD IPS display, the device comes powered by a 1.3GHz quad-core ARM Mali 400 MP2 processor coupled with 2GB RAM. The display features 550 Cd/m2 brightness and an Asahi Dragon-trail Glass that adds scratch resistance.

The 7.7mm thick smartphone runs Android 4.4 KitKat with a layer of the company's Star UI on top of it. On the camera front, the device comes fitted with a 13-megapixel rear snapper with dual-LED flash, Sony's Exmor sensor with 5P lens and a blue glass filter. With the F2.0 aperture in rear camera lens and F2.4 aperture in front camera lens, Icon’s camera claims to capture 27% more light under low light conditions.

It also comes with a 5-megapixel front camera with Omni Vision sensor, F2.4 aperture, 4P lens, BSI-II sensor with blue glass filter. The blue glass filter helps protect the sensitive image sensor against overexposure in the infrared wavelength range. The camera also comes with Face beauty mode, Face Detection, HDR, Panorama Mode, Smile Shot and more.

Navin Chawla, Vice President & Head Product, Lava International said,  “In line with our constant endeavor to offer products with great value to the consumers, we are delighted to announce the launch of our new premium smartphone- Icon. This is a beautifully designed product with a high quality camera featuring Sony Exmor sensor and other in built features. This marks the beginning a new segment for Lava smartphones wherein we will be coming up with a new range of experience driven devices."

The connectivity options include 3G, Wi-Fi, micro-USB and Bluetooth. A 2500mAh Li-Pol battery completes the package. It promises up to 20 hours of talk time on 2G and up to 9 hours of talk time on 3G.


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