Kodak Unveils M-Series of Digicams

Eastman Kodak Company has announced the global launch of four fashionable cameras, the M753, M853, M873 and M883.

“The style/value segment has become an increasingly important category in the digital imaging market,” said Phil Scott, Director of Marketing, KODAK Digital Capture and Devices. “Our M-Series line brings consumers the opportunity to expand their picture-taking experience by converging stylish, compact designs and quality digital imaging technology, with affordable pricing.”

The Kodak Easyshare M753 and M853 Zoom digital cameras are equipped with 3x optical zoom lenses and 7 and 8 megapixel resolutions respectively. Captured images with these two cameras are displayed on a 2.5-inch LCD screen, perfect for instantly sharing pictures and videos whether inside or outdoors.

The M753 is available in black, silver, purple, copper, pink and blue, while the M853 is produced in white, red, graphite, silver and espresso. The cameras are complemented by a full range of fun camera accessories designed for the fashion-conscious.

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Two additional zoom digital cameras in the Kodak Easyshare M-Series line are the M873 and M883, both offering 8 megapixel resolution and high ISO settings. The M883, with built-in face detection technology, allows consumers to view their pictures and videos on a huge 3-inch LCD screen. The all-metal bodies of the M873 and M883 come in silver and black with the M883 also produced in red.

The Kodak Easyshare M753 Camera will retail for US $149 beginning in June 2007, the M853 and M873 will follow in August, retailing for US $179 and US $199 respectively. The M883 will be available in September and will retail for US $229.

Indian pricing and launch dates have not been announced as yet.