Kodak EASYSHARE MAX Launched

Kodak takes another shot at the ultrazoom point-and-shoot camera market.

Kodak have announced their latest and somewhat oddly named EASYSHARE MAX camera. This new ultrazoom class camera comes built with a 30x optical zoom lens - perfect for those long range wildlife photography trips.

Is it a Kodak Moment to shine again?

At the heart lies a 12MP BSI CMOS sensor as opposed to a CCD sensor, which is unique as it's something you would normally find on a camcorder. The BSI CMOS sensor should technically be able to product better quality images with low noise at higher ISO settings as compared to CCD sensors. Video recording resolutions go right up to 1080p at 30 fps. However, The 3-inch display runs only on an HVGA (480x320) resolution.

Kodak hasn’t really been at the top of their game against big names like Canon, Nikon and Sony recently. The EASYSHARE MAX, which they hope will change that, is said to go on sale early March priced for around $330 (approximately Rs. 15,000). With its low price tag, it should be interesting to see if this new camera clicks. But there are few details available as of now and there is no mention of the sensor size anywhere, so we’ll just have to wait for the final product release to see how well it really performs.

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