 "Karbonn teams up with txtWeb to offer SMS-based apps")
Intuit Inc and Karbonn Mobiles have entered into a license and distribution agreement to make a range of apps available using the txtWeb app platform. txtWeb is a global text-based app platform and will now find a home on Karbonn Mobiles in India.
Karbonn customers will now have access to information ranging from academic content, social networking, sports, breaking news, financial tools, games and more via txtWeb. This service can be accessed via SMS at the cost of 50 paise per query or Rs 1 per day for unlimited queries on subscription. The service will come embedded in Karbonn phones, with no installation required by users.
Offering VAS
For those not in the know, txtWeb is a global platform that aids discovery and consumption of Internet-based services through SMS. Requiring only a mobile phone, one can get access even to txtWeb-only content and services too. Keywords can be sent via text message to one national number to access information. txtWeb provides universal access to information to any mobile phone on any network. The best bit is that one need not have Internet connectivity to get information. According to the company, txtWeb currently serves 11 million users in India, who use one or more of the 3,500 active apps made by developers associated with it.
“At Karbonn we are excited to collaborate with Intuit to offer affordable, real time information and content to Indian mobile users via the txtWeb platform. Intuit txtWeb fits into changing dynamics of VAS segments in India and have conviction about product given low cost for users. I would look towards Intuit to continue its innovation and expand platform with innovation as per the user adoption pattern,” Ashish Aggarwal, Executive Director, Karbonn Mobiles, said regarding this tie-up.
Intrigued by all things social, Nishtha will invariably tweet about you. When not tweeting or writing about the next viral video, you will hear her proclaiming her love to Metallica, James Hetfield, Opeth, Akerfeldt and all bands that go 'growl'. She also obsesses about ACP Pradyuman and South Park and you will always find her moving around with a book. Her focus is on all the happening stuff in the tech domain, and she won't hesitate to take a shot at some of the oddball devices that make their way to our labs.