 "'Jobs' is first movie to get an Instagram trailer")
Instagram’s new video feature is now seeing a completely different application on the Internet. While the online photo-sharing service had introduced the video sharing capabilities for better story telling along with its trademark filters, the marketing team behind the soon-to-be-released Steve Jobs biopic has decided to use the platform to promote the movie, which is being dubbed by the studio as the world’s first Instagram trailer. And from what can be seen so far, the promotion is now making more news than the trailer itself being featured on the platform.
The trailer itself is short, featuring 15-seconds of dramatic music as well as slow-motion shots of Ashton Kutcher sporting a beard, with inspiring dialogue about crazy, misfit rebels playing in the background. There is not much difference between this trailer and the first one that had been released a while back, except of course the length.
‘Jobs’ is the first movie trailer been featured on Instagram (image credit: abcnews)
While the core content of the trailer isn’t pathbreaking, what it has done is herald in a possible trend of super-short movie promotional videos being featured on Instagram. The target audience for these short-shorts will obviously be people who don’t have the patience for watching a 60 second video or trailer on YouTube. The platform could also open up for other variants of short videos, like short-films, advertisements and so on. Instagram has not mentioned any possibility of this kind of material being featured on its platform, though.
Be that as it may, the comments that the super-short video has been garnering on Instagram have so far been positive. It can be assumed that the blink-and-miss nature of the video as well as the background score has some hand in the positive response. While the movie itself opened to mixed reviews at the Sundance Film Festival, where it was showcased earlier in the year, it could be that Instagram will help get it the audience that traditional trailers may not have been able to.
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