Jigsee Launches Video Content for Feature Phones in India

Jigsee, a Canadian startup, have launched their services in India, allowing Indian mobile phone users to access video content on their no-frill phones. The streaming technology helps deliver continuous video flow on wireless data networks as slow as 50 Kbps (the average speed of GPRS data-rates across India is estimated to be 60 Kbps). Jigsee says that 90 percent of Indians only have access to feature phones. This audience has been unable to access regular video streaming websites like YouTube.

Video view via Jigsee

Some features of the streaming technology include Java compatibility, auto-bookmarking to mark where you stopped watching the video, queue support to line up videos, on-the-fly quality maximiser depending on data speed and it works on any network (GPRS, 3G or Wi-Fi). Companies that have already submitted video entertainment to Jigsee include UTV, UTV Bindaas, Mukta Arts, 1take Media, Swami Films, Sethia Audio Video and Speed Records, Spice Digital. Content genres available on Jigsee include trailers, scenes, songs from Bollywood movies, as well as news and events related to films. Short films and documentaries also can be consumed on Jigsee. Besides devotional content, there is also content on Fashion, Lifestyle and, meditational Yoga. There is also comedic content, as well as animation for children.

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Jigsee Beta will be available for download from the 15th of August, 2011, onwards. It will be available in a variety of stores, including Ovi, Cellmania (Tata Docomo and Airtel), Appia (Opera and Mobile2Day), and the Jigsee website itself. Initially, only a few hundred handsets will support the technology ( click here to see if your phone will support Jigsee), but Jigsee’s goal is to support all handsets, including those running on Android.