Jawbone sells unsold stock of UP fitness trackers to reseller, stops production

Jawbone has sold off its unsold inventory of UP2, UP3 and UP4, and the production for these models have also been halted.


Jawbone is known for building fitness trackers. In India, Jawbone was selling the UP move, the UP2 and the UP3. While two of these are bands, the UP Move is a clip-on tracker, that can be attached anywhere from socks to shirts. The other trackers are conventional bands, with some fancy features, such as a vibrating alert for alarms on the UP2, and a skin temperature sensor on the UP3. The latest edition, UP4 is not available in India.

According to a report  by Tech Insider, Jawbone has sold off its unsold inventory of UP2, UP3 and UP4. The production for these models have also been halted. The move was apparently an effort to salvage the revenues it needed to keep the business going. This does not mean that Jawbone has exited the wearable business. It has just sold off it's unsold stock reportedly to a reseller at discount, and halted production of these models, but continues to be a wearable electronics company. There is however, no information available on if and when Jawbone will launch a new product.

The news is not totally unexpected for those who have been tracking Jawbone. The company has not launched a fresh product in over a year. Jawbone had entered the wearable business early, almost five years ago. However, it has not managed gain too much of a presence in the market. It did try to open up its platform by using data tracked by rival devices as well, but that does not seem to have helped too much. Last year, Jawbone had sued FitBit, accusing FitBit of trying to steal confidential business data.

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