Jaguar Land Rover to collaborate with Intel for next-gen in-car technology

Jaguar Land Rover has announced a partnership with Intel to develop new in-car infotainment technologies...

Jaguar Land Rover has announced that it will enhance its research and product development on future vehicle infotainment technologies through a new collaboration with Intel. The automotive manufacturer also plans to open a new Technology R&D centre in Portland, Oregon. The new research facility, according to the company, will help lead the development of future vehicle infotainment systems and will be responsible for collaborative work with a number of technology partners.

Jaguar Land Rover and Intel have already begun work on multiple levels across engineering, research and marketing. Multiple programmes are underway to explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud. Data gathered from these research programmes along with alignment on engineering efforts will help speed development, according to the company. The company did not go into specifics, nor did it detail the kind of projects that it was considering.

 Jaguar Land Rover to collaborate with Intel for next-gen in-car technology

Collaborating with Intel for infotainment systems



Dr Wolfgang Ziebart, Jaguar Land Rover Engineering Director, said, “Our aim is to innovate and develop the ultimate user experience for our customers and by taking a collaborative approach with both technology start-ups and large organisations such as Intel, we will push the boundaries of future infotainment technology.”

Elliot Garbus, Vice-President and General Manager, Automotive Solutions Division, Intel Corporation, said, “Consumers expect their in-vehicle experiences to be an integrated part of their digitally connected lifestyle; this requires enhanced levels of connectivity and intelligence in the car. As part of our work with Jaguar Land Rover, we are exploring innovative ways to inform, entertain and assist drivers and passengers in a safe way; speeding development of unique experiences from the car to the cloud. Our goal is to accelerate opportunities for new types of in-vehicle services and applications in the Internet of Things.”

The new “Open Software Technology Centre” in Portland will open in 2014, and will complement the established infotainment team based at the company’s product creation facility in Gaydon, UK. The new facility will employ around 20 infotainment specialists and include 16 software engineers. A multimedia creative suite, innovation spaces, development laboratory and a six-bay vehicle workshop are some of the facilities planned.


Jaguar Land Rover was last in the news when it introduced a new telematics and infotainment system, called InControl Apps, for 2014 Jaguar and Land Rover models. The new system, co-developed with Bosch, is designed to connect smartphones to Jaguar Land Rover cars and enable the use of connected apps on the vehicle's dash.

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