iPhone shipments in China see another double-digit decline, fall by over 35 percent: Report

Total iPhone shipments in China in the September-November period dropped 7.4 percent from a year earlier.


Apple Inc's iPhone shipments in China fell more than 35 percent in November, marking their second straight double-digit decline as sales of the cheaper iPhone 11 remained sluggish, brokerage Credit Suisse said on Thursday.

Shares of the company fell more than 1 percent to 267.67 in early trading.

Total iPhone shipments in China in the September-November period dropped 7.4 percent from a year earlier, Credit Suisse analyst Matthew Cabral said, citing data from China's Ministry of Industry and Information Technology.

 iPhone shipments in China see another double-digit decline, fall by over 35 percent: Report

iPhone 11 Pro Max

The latest iPhone 11 range hit stores in China in September, with short queues of die-hard fans contrasting with the hundreds who camped out ahead of some previous launches.

Cabral also wrote that Apple would have a tough time pushing through tariff-related price increases to US consumers if the 15 percent tariffs on billions in Chinese-made consumer goods come into effect on 15 December.

Apple has asked the Trump administration to waive levies on China-made Apple Watches, iPhone components and other consumer products. President Donald Trump said last month he was considering the request.

Apple's market share in China slipped to 5 percent from 7 percent in the third quarter, while Huawei Technologies Co Ltd captured a record 42 percent of China's smartphone market in the same period, according to a report by market research firm Canalys released in October.

In its latest fourth quarter, Apple reported a 2.4 percent drop in greater China sales.


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