 "Intex Debuts Mobile Phones for Mass Market")
Intex Technologies has launched GSM mobile phones as part of company’s strategy to offer its consumers many more products under the umbrella of ‘convergence’.
The company has launched three feature rich models and has also entered into a tie-up with Buena Vista Internet Group, a part of The Walt Disney Group, for preloaded Disney content. Intex mobile phones will come preloaded with sing tones, ring tones, screen savers and videos of Disney characters including Mickey, Minnie and the stars from Pirates of Caribbean.
All Intex phones are light-weight music phones with user friendly features and ready access to the popular Walt Disney content at an MOP ranging from Rs. 2000—Rs. 8000. Aura is equipped with a USB web camera feature and 1 GB memory (via additional Micro SD card) in its price bracket of Rs. 8000.
Available in royal gold and shining black colors, it is 11.8 mm thick, weighs 90 grams and has MP3 player along with one-touch 1.3 mega pixel digital camera with 5 X 1 zoom.The Aura Gold mobile handset is priced at Rs 7990, while the black edition is priced at Rs 7790.
Users may also use the in-built photo editor, Photo Artist, to edit pictures and the ‘AB Repeater’ to track and mix favorite audio sounds. Presence of blue tooth, one in-built speaker, voice recorder and video caller ID further enhance the utility and convenience.
Infi is another model that comes with two in-built speakers, designed especially for music buffs. Other features which distinguish Infi from Aura are 128 MB in-built memory, one touch FM radio, 750 mAh battery and one-touch smart digital camera with 4 x1 zoom facility.
It is also equipped with 1000 phone book memory. With silver finish, it weighs 68 grams and comes with the preloaded Disney content. The Infi is priced at Rs 5450.
Intex’s ‘King’ is a candy bar monochrome phone available with one touch FM radio, soft keys, simplified iconic menu, speed dialing, polyphonic ring tones, instrumental melody composer, stand by time of 300 hrs and a message—SMS/ EMS up to 612 characters in Hindi and English.
The users get Mickey sing tones preloaded on this phone. King is priced at Rs. 2050.
Mr. Narendra Bansal, CMD, Intex said, “In the last two years, we have diversified into products which have a direct interface with the end users, such as, PCs, TFT-LCD monitors, DVD Players, Home Theatre Systems, etc. Our entry into mobile phones is aimed at satisfying the needs of communication of Indian masses. We have lined up an interesting range of phones with advanced features and good price points. Our association with Walt Disney will hopefully be of great interest to the intelligent, well-exposed and aspiring young generation of India.”
He added, " Starting from North we will spread the range across the country in the coming three quarters of this FY. The venture is supported by a specialized team of service engineers and will soon be expanded. We are also planning to make the range available at our ‘shop-in-shop’ dedicated counters at 48 reputed chains of hyper markets and specialty stores across India. This year, we are going to add more than 70 such counters. With an aim to clock in a turnover of Rs. 100 crores by 2007-08, Intex aims to capture a place amongst top 5 brands by 2010."