A recent poll by ICM, has revealed that people are fast taking to watching videos on the web, as opposed to being glued to the good old idiot box. The survey, conducted for BBC, revealed that 43% of Britons watch video on the Internet or on a mobile device at least once a week, and as a result, watched less traditional TV. Moreover, three quarters of the 2,070 people surveyed, said they now watched more TV online or on mobiles than they did a year ago.
The survey also revealed that online and mobile video is far more popular among the young, with 28 percent of those aged 16-24 saying they watched more than once each week. The figure fell to just 4 percent among over 45s.
Britain is still in the early stages of an online viewing boom, unlike in the United States, where hit TV shows are readily available from networks’ Web sites and services like Apple’s downloading store iTunes.
In response to the survey, BBC, ITV and Channel 4 are planning to offer most of their shows on demand on the Internet from the end of this year or the start of 2007.
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