hiddenSep 15, 2011 11:40:44 IST
San Francisco:The world's largest chip-maker Intel Corporation today said the new 'Ultrabook' devicesbeing developed with its technology will initially cost around $1,000, but the price tag should fall below $799 in thecoming years.
Such a price tag would bring Ultrabooks - which arebilled as being slimmer, faster and lighter than conventionalnotebook PCs - closer to tablet devices in terms of pricing,although Intel does not expect the computing devices to be in
direct competition, as they cater to different categories ofconsumers with different requirements.
Speaking to journalists at the Intel Developer Forum(IDF) 2011, Intel Vice-President and PC Client Group General Manager MoolyEden saidthe price tag of around $1,000 couldbe too expensive for consumer's budgets, but the ultimateobjective was to make Ultrabooks available at a price thatworks for users.
Intel expects to kick off the first phase of the roll-outof Ultrabooks later this year with its second-generation Coreprocessors, followed by third-generation 'Ivy League'processor-powered Ultrabooks next year and Intel'snext-generation Haswell processors in the third and finalphase in 2013.
PC-makers are expected to start selling Ultrabooks in theUS market this holiday season and the product should beavailable in other parts of the world around the same time.The final price of these computers, either for the US or other
markets, including India, would be determined by the computermanufacturers.
Eden dismissed suggestions that Ultrabooks would eat intothe share of tablet PCs or other computing devices and saidthat various kinds of devices, such as smartphones, tabletsand Ultrabooks, had their own functions and usefulness.
Eden said he expects the Ultrabooks to eventually becomethe mainstream computing devices for the users and hisestimate for initial years was for 40 percent of traditionalnotebook PC users to move to Ultrabooks.
"One would have to wait for at least two years to see thetransition happening in this market," he said, adding thattablet PCs would continue to have their own place in themarket.
Asked about the slowdown in sales growth of netbooks, anearlier attempt by PC-makers to provide a smaller version oftraditional laptop or notebook PCs, Eden said their growth wasnot hampered by tablet PCs or smartphones.He said the growth of netbooks was primarily affected byvarious manufacturers dumping their inventories of traditionallaptops in the market at competitive prices after the launchof this smaller version.He said tablet PCs, priced at about $699, could notcannibalise the $299-priced netbooks, which were indeedgood for their price point.
Earlier in the day, Eden demonstrated variouscapabilities of Ultrabook PCs powered by Intel chips at theIntel Developer Forum.Eden said that Intel was working to providecomputer-makers with chips that could enable them make theUltrabook computers, which could run with very low powerconsumption and were thinner, lighter and sleeker, with betterperformance and an affordable price tag.
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