Instagram plans to introduce button to translate posts with one tap

Instagram is aiming to increase interaction with users across the globe through a new translation button it plans to roll out in the next month. The photo sharing app says the button will appear on feed stories and profile bios written in languages different from the language a user’s phone or tablet is set to. Instagram, which is owned by Facebook, says its community “has grown faster and become more global” than it ever imagined.

Instagram lists on its website 23 languages that will initially be supported by the new feature, including French, Spanish, Chinese, Japanese and Korean.

This comes shortly after Instagram announced that more than 500 million users now use the service every month, of which 300 million use it every single day, the photo sharing app has announced. Eighty percent of the total users live outside the US, Instagram mentioned. “Whether you promote adventure, craft or a sense of belonging, every photo and video you share helps bring people closer to interests, broaden perspectives and inspire a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach,” said Instagram in a blog post.

By combining the power of Instagram and Facebook together, advertisers are finding the greatest and most efficient reach for campaigns across both platforms, the blog post noted. Earlier Instagram had rolled out an update that makes it easier and faster for iOS users to share photos and videos – without opening the app. With the help of share extensions users can now send pictures directly to their feeds from apps like photos.

AP with inputs from IANS