tech2 News StaffJun 01, 2016 12:46:08 IST
The air has been cleared at last. Business profiles are finally coming to Instagram. This morning, Instagram took to their official blog to make the announcement that profiles that have been recognised as belonging to businesses will receive tools to help measure engagement with customers and decide how the business account should communicate with its customers. Instagram’s blog post talks about how this has been arrived at after hundreds of interviews with businesses; helping them identify three key needs- to stand out, get insights and find new customers, all from within the app.
The post also discusses the benefits of a business profile which include helping unlock insights include and deciding whether a customer can call, text, or email the business with the help of a conveniently placed ‘contact’ button. The contact button, additionally, can also help provide directions to the customers looking to step into the shop.
So according to the blog a furniture store in San Francisco can receive emails from customers saving valuable time responding. The retailer in Austin can better understand its audience, tailor its content and refine its marketing strategy—even beyond digital. And the do-it-yourself craft shop in New York City can quickly fill a seat, move a product or get people into its store with ads on mobile.
A TechCrunch report points out that this development also provides businesses with the ability to turn Instagram posts into ads directly from the Instagram app itself. The report also mentions that thanks to Instagram’s ties to Facebook, business owners can use the mobile tools to define and save custom audiences based on data from Facebook users’ profiles, like gender, age and location, as well as their individual interests, as pulled from both Instagram and Facebook.
The NextWeb points out that more than 200,000 companies using Instagram to promote their businesses, it was inevitable that Facebook would unveil tools to help these users. The tools appear similar to Facebook’s own page insights tool, which displays reach and impression numbers alongside fan growth rates. The general assumption is that business users would use both Instagram and Facebook to further their businesses since the tools are so similar.
These Business profiles will be rolling out in the US, Australia and New Zealand in the coming months and will be globally available in all regions by the end of the year.