Instagram for Web to get cleaner, smoother redesign with enlarged photos

Instagram is now about to change a user's desktop experience thanks to a cleaner and smoother redesigned web interface.

Instagram is now about to change a user's desktop experience thanks to a cleaner and smoother redesigned web interface. It is reportedly introducing a new web design for the desktop as well as for mobile in the coming week that will 'clean up the page' and photos will appear much bigger compared to the way they are presented now.

According to a report by The Verge, the new web design will now display three large images in each row, as opposed to the five smaller images it displays at the moment on a profile page on the desktop. The collage on top of the bio is removed as well. The report points out that the grid of cover images is now at the top and Instagram has also opted out with most of the borders and rounded edges and will go with circular profile pictures.

The redesign of Instagram for the web looks similar to profile pages in its mobile app. In addition, the user's profile pictures, posts, followers and following on the web version are in the same style as on the mobile. The new layout will be present on hashtag pages as well and similar design updates will be present on the desktop feed and mobile profiles too.

The Verge explains that the new profiles pages actually look a lot like VSCO Grid pages because of their simplicity. Though these changes might not be huge, a new web design might attract more visitors towards using the popular app on the desktop. According to an earlier report, Instagram is taking steps to make its ads available to all types of businesses, not just hand-selected brands.

Starting in June, Instagram this year is rolling out to advertisers the ability to more closely direct campaigns by zip code and other data sets like interests in the same ways that brands can target consumers on its parent company Facebook.

The move to widen and sharpen the ad platform is a significant one for the popular mobile photo app that has more than 200 million daily active users across the world. It has carefully allowed advertising on its platform starting a year and a half ago. Facebook acquired Instagram for $1 billion in 2012.

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