Instagram 2018 Year in Review: Hearts, Hearts and only Hearts make it to the list

Has your favourite trend, hashtag, GIF made the cut into Instagram's 2018 Year in a review?

It's that time of the year where the social media biggies like Facebook, Google, YouTube, Pornhub, and Instagram drop the list of what were the top trends that took the platform by storm.

So, as the tradition follows Instagrams is out with its 'Instagram Year in Review' and it's a little too good to be true.

As per Instagram's year-ender, the year for the entire world was filled with hearts, but was it?

Everything from the 'Most used Face Filter on Instagram Stories' to the 'Most Used Giphy Sticker on Instagram Stories', the Heart wins!



Instagram has made a separate section called 'Top Advocacy Hashtags' which includes #metoo (1.5 million), #timesup (597K), #marchforourlives (562K).

The cute dog and cat videos have failed to make it on the list for the 'Top Niche Community Trend'. Surprised?

It is the ASMR videos which have topped satisfying the audience with the soap cutting, slime popping and makeup shaving videos.

The video of Instagram's year-ender also shows a portion of #BodyPositivity under the category '2018 theme we loved', but it's nowhere to be seen on the list.

Also, this being the year of their founders, Kevin Systrom, Mike Krieger leaving the platform, there's not even a goodbye for them.

Across the India community, in particular, #love secured the top spot when it came to the most used hashtag followed by #instagood and #fashion. Beyond this, the highest growth hashtag in India was #lovequotes. What happened to #followforfollow or #ootd?

Also, pretty surprisingly, none of the #DeepVeer posts or #Nickyanka posts have gained a place in the list.

So here's a complete rundown on which hashtags, locations, gifs, actually made the cut for Instagram's year-ender.

Most Used Face Filter in Instagram Stories:

Heart Eyes

Most Used Giphy Sticker on Instagram Stories:

Heart Love Sticker by Arata

The number of times ❤ was used in comments:

14 billion

Happiest Geotagged Location in the World:

Disneyland Tokyo (P.S- there is highest use of Heart in the caption as well)

Top Niche Community Trend:


Highest Growth Hashtag Community:


Top Fandom Community:


Top Dance Movement:


Top Advocacy Hashtags:

#metoo (1.5 million)

#timesup (597K)

#marchforourlives (562K)

India specific data:

Top hashtags in India



Most Used Giphy Sticker on Instagram Stories India:

Heart Love Sticker by Arata

Highest Growth Hashtag India:


Most loved posts in India:

Virat Kohli

Anushka Sharma

M S Dhoni

Akshay Kumar

Jacqueline Fernandez

Top geotagged locations across India in 2018:

New Delhi

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