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India’s first online digital channel Trendspotters.tv launched
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  • India’s first online digital channel Trendspotters.tv launched

India’s first online digital channel Trendspotters.tv launched

Nishtha Kanal • August 23, 2013, 13:33:37 IST
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Smartube Entertainment Pvt. Ltd has launched India’s first online digital channel that spots trends across genres, called Trendspotters.tv at APREE

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India’s first online digital channel Trendspotters.tv launched

Smartube Entertainment has launched India’s first online digital channel that spots trends across genres, called Trendspotters.tv at APREE 2013 in Goa. A preview of the online digital channel that covers trends from Fashion & Lifestyle to Business, Politics, Sports, Music, Gadgets and much more was showcased at the event as part of the launch.

Trendspottters.tv is supposed to be India’s first “trendspotting” network that will try and pull out trends that could make it big in the future from across the country. There will be a team of dedicated trendspotters who will aim to pick these cool styles out through networking. The group will consist of handpicked bunch of 18 to 30-year-olds who are essentially early adopters of new styles. Their focus will be on showcasing micro-trends – fads that could be the next big thing.

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Taking on trends before they’re trends

Taking on trends before they hit mainstream

In the initial phase, the service has launched trends for Music, Fashion & Entertainment. Further, Trendspotters.tv will be extending content pertaining to Sports, Advertising and Consumer technology too, said Kunal Kishore Sinha, founder of the service, at the launch.

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The platform aims to be a medium for bringing the next generation trends and talents to light, especially for the upwardly mobile audience. It’ll also try to bring out a cluster of micro trends every day for the new age audience who take inspiration from out-of-the-ordinary discoveries. Besides the online digital media platform, Trendspotter.tv will be relying heavily on social networking sites to spread awareness and for marketing purposes.

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Written by Nishtha Kanal
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Intrigued by all things social, Nishtha will invariably tweet about you. When not tweeting or writing about the next viral video, you will hear her proclaiming her love to Metallica, James Hetfield, Opeth, Akerfeldt and all bands that go 'growl'. She also obsesses about ACP Pradyuman and South Park and you will always find her moving around with a book. Her focus is on all the happening stuff in the tech domain, and she won't hesitate to take a shot at some of the oddball devices that make their way to our labs. see more

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