Indians viewed 3.7bn online videos per month in 2 years: comScore

India’s online video consumption has doubled to 3.7 billion video views per month in the last two years, reports comScore, a leading Internet analytics company.

comScore in a report said that there has been a dramatic growth has been driven by a sizeable increase in the number of online video viewers, in addition to increasing consumption per viewer.

The report adds that the total online video audience in India has grown 74 percent to 54 million viewers, with the average viewer watching 18 percent more videos and spending 28 percent more time viewing them.

[caption id=“attachment_759503” align=“alignleft” width=“380”]  Representational Image. Reuters[/caption]

“The rapid online video growth we’re witnessing in India represents a significant opportunity for both marketers and media companies in India,” said Kedar Gavane, Senior Director, comScore India. “As the Indian online video market begins to realize the value of its existing inventory while continuing its growth in viewers and consumption time, there will be substantial upside for the key players in this market.”

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Of course the top viewed site was Google’s YouTube with 31.5 million unique viewers, followed by Facebook with 18.6 million, and Yahoo! Sites with 8.2 million. Video ad platforms VDOPIA had 6.4 million viewers while TubeMogul had 5.5 million viewers.

Google Sites also led the pack in total video views delivered at nearly 2.1 billion, representing more than half the total online video market in India. Facebook ranked a distant second with 150 million views, followed by Dailymotion.com at 83 million.