India smartphone market fastest growing in Asia; IDC reports 186 percent growth

As a large chunk of Indian users is migrating to affordable smarter devices from feature phones, smartphone sales in India are expected to reach 80.57 million units by the end of this year, research firm IDC said.   Also, the sales would continue to grow at a CAGR of about 40 per cent over the next five years, it said.   According to IDC, India witnessed the highest rate of growth — over 186 per cent — in smartphone sales in Asia Pacific region during January-March 2014, outshining countries like China.   The overall mobile phone market in the country grew by just 1 per cent to about 61.07 million units in Q1 2014 compared to the previous year. On sequential basis, the numbers declined 10 per cent. “The dip in the overall mobile phone market shipments can be attributed to the 18 per cent decline in feature phone shipments from Q4 2013 to Q1 2014. This was offset by smartphone market, where units shipped grew by close to 17 per cent in Q1 2014 compared to Q4 2013,” IDC said in a statement.   The consistent growth in the smartphone market is driven by enhanced consumer preference for smart devices and narrowing price differences, it said.   Compared to India’s 186 per cent growth, China registered a y-o-y growth of 31 per cent in Q1 2014. “The smartphone penetration in India still hovers at 10 per cent and it is expected to grow due to a variety of factors including greater availability of low-cost devices and additional sales emphasis by top-flight vendors on less populous parts of the country,” IDC said.   In the first quarter of 2014, vendors in India shipped a total of 17.59 million smartphones compared to 6.14 million units in the same period of 2013.   PTI