FP StaffOct 19, 2013 13:37:23 IST
Rovio's senior vice president for Asia, Henri Holm, has spoken out about the company's plans to expand the 'Angry Birds' brand in India.
The comments were made during an interview with BGR website, where Holm spoke about howRovio is partnering with Bata to sell Angry Birds-branded footwear in India.
"We have Angry Birds activity parks in some countries but we believe that doesn't work in India. So we are looking at places where families go and spend time together," says Antti Ohrling, Rovio's country director in India to the website.
Rovio sees India as an important market, saying that "India is home for us."
The company did not reveal any specific plans for India. But they did hint at the route they plan on taking -Antti Ohrling, Rovio's country director in India, spoke about the big 'B' and 'C' in India - Bollywood and cricket."One thing I have learnt is you need to target the 'B and C' of India to be successful - Bollywood and cricket," Ohrling said to the website.
The duo also spoke about making a locally contextual game for Angry Birds.
Read the full interview here.
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