IFA, one of the most happening trade shows in the tech world, has finally kicked off. The biggest announcement comes from Samsung who has played its trump card (read Galaxy Note 4 ) to compete with arch rival Apple. The company also has a Christmas surprise in the form of the Note Edge . Sony, known for churning out flagships in quick succession, ensures that you don’t have to wait too long for the Xperia Z3. While these devices are the highlights of the show so far, we’ve also seen tech giants throw in some wearables - Samsung’s Gear VR , Asus Zenwatchand Sony’s SmartWear lineup .
A look at the major product announcements at IFA so far, in photos: