Idea Magna, Magna L smartphones launched starting at Rs 4,999

Joining the hordes of 3G budget phones, telecom operator Idea has now jumped onto the bandwagon. The company has launched two phones - the Magna and Magna L running Android Kitkat, for Rs 4,999 and Rs 6,250 respectively.   To boost its sales and mobile Internet, Idea is bundling a lucrative data offer with the phones. All buyers will get 16GB of 3G data worth Rs 3,200 for a recharge of just Rs 261. They will also get 4GB of 3G data every month for a period of four months. Along with free data, customers will be given a free subscription of Idea TV for 4 months.   “3G adoption is greatly dependent on pricing of 3G smartphones and data plans. By bundling 16 GB 3G data with our entire range of smartphones, we have brought down the total cost of owning a smartphone, and 3G connection, by over 50 per cent,” Idea Cellular Chief Marketing Officer Sashi Shankar said.   The Magna sports a 4-inch display and is powered by a 1.3GHz dual-core processor. On the camera front, one can expect a 5MP rear snapper with flash and a VGA front-facing camera. The device also features a guest mode for privacy and QR reader.   The Idea Magna L sports a slightly larger 4.5-inch display and comes powered by a 1.3GHz quad-core processor. Some other features include 5MP rear camera, VGA front camera, guest mode for privacy, QR reader and HD recording. It also bundled a free flip cover.