Idea Cellular slashes data charges

Idea Cellular said on Friday it has slashed mobile internet rates to offer more value to customers on their 4G, 3G and 2G data packs. Idea has now slashed the rates of its 4G, 3G BIG Internet packs by upto 67%, providing more value to heavy internet users who consume data packs of 2GB to 10GB. Idea is now offering 10GB 4G, 3G data pack for just Rs 990. Idea’s 2GB data plan is now priced at just Rs 349, as against the earlier price of Rs 449. Users will now get 5GB of 4G, 3G data at just Rs 649 – a 67% more value than 3GB data earlier. Idea’s new BIG Internet packs will give both postpaid and prepaid data users the convenience to download movies, stream songs and play online games without worrying about data balance. Commenting on the recent rate revision, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “While the price reduction in our sachet data packs was aimed at inducting more users into the world of internet; the reduction in rates of BIG Recharge packs now, is aimed at delivering significantly higher Value for Money to our regular internet users. Our consumer research studies have indicated a growing demand for affordable high volume internet packs which we are aiming to fulfil with the new offers.” Idea has also launched new Freedom Packs. There are low cost data packs starting at just Rs 35 and come with a  4 week validity period. According to Idea these packs give prepaid consumers freedom from multiple recharges and the constant hassle over expiry of plans, while providing great value for money. With Inputs from IANS