IBM Watson: Watch the first movie trailer to be created entirely by AI

Fox approached IBM and asked them if they’d be willing to let Watson have a go at creating a trailer for Morgan. The movie was, after all, about a sentient machine. IBM agreed.


IBM’s Watson is an old hand at analysing TV series and books and its Jeopardy escapade is well known. But did you know that Watson can make horror movie trailers as well, and very creepy ones at that?

Luke Scott, Ridley Scott’s offspring, made a horror movie called ‘Morgan.’ The movie’s plot revolves around an AI that grew up too fast for comfort and a corporate risk-management consultant that must decide if the AI is worth keeping around.

The movie’s just barely hit theatres and judging by the reviews we’ve seen so far (6.4 on IMDB), it’s an average movie at best. But that’s not the interesting part. The interesting part is the fact that the movie’s trailer was created from entirely from scratch by IBM Watson.

IBM calls Watson a “technology that understands all forms of data and reasons and learns to scale.” That definition does nothing to hide the fact that Watson is the closest thing to real AI that we have today.

Fox approached IBM and asked them if they’d be willing to let Watson have a go at creating a trailer for the movie. The movie was, after all, about a sentient machine. IBM agreed.

Watson analysed over a 100 horror and thriller movie trailers to determine what made them tick. It used algorithms to classify the emotion of a scene, whether via audio clues, colour tone or general attitude of the characters in the scenes.

Once that was done, Watson effectively charted out the 10 best moments in a trailer and then set about breaking down the movie into its emotional components and more. Watson then picked the scenes and their order. Since Watson itself isn’t capable of editing video, that task fell to a human. That’s as far as human intervention went, however.

According to Fox, the time to create the trailer was cut down from the usual 10-30 day period to a 24-hour time-frame.

Are we witnessing the birth of our robot overseers? Not yet, but that time can’t be too far away now.


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