Priyanka TilveMar 14, 2007 13:30:00 IST
Hutch has launched the concept of simplified tariff sizes, in Small, Medium and Large categories, to make the process of choosing a relevant tariff plan simple with enhanced accuracy.
Hutch will now analyze a customer's actual talk time usage and recommend the best suited plan from Small, Medium & Large (SML) plans for Prepaid as well as Postpaid customers free of cost.
According to Hutch, the plethora of choices in talk plans offered by telecom service providers have left customers completely confused. Also, people have certain common talking patterns. Based on these consumer insights, Hutch has developed the concept of SML, which aims to provide clarity to the customer in choosing the most relevant plan and maximize their value for money.
To get their best suited plan from SML, Hutch customers need to send a toll free SMS 'SIZE' to 111. For prepaid customers, there will be three denominations of recharge cards (Small, Medium and Large), with a validity of one month. Customers will get a balanced mix of talk time and call tariffs suited for the three talking patterns. Similarly, there are 3 Talk Plans for Postpaid customers. Postpaid customers can then shift to their preferred plan simply by sending an SMS.
These new talk plans in three sizes, will also be available to new Hutch customers.
Harit Nagpal, Marketing Director, said, "We have observed that most customers are unsure whether they are using the most suitable tariff plan. They also do not know who to consult on the subject. This initiative from Hutch intends to help them take an informed decision."
More details on these plans are available at all retail outlets, Hutch Shops, Hutch website and on Hutch Customer Care.
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