hiddenJan 29, 2016 12:55:07 IST
Eyeing 300% growth in its India smartphone sales, Chinese telecom major Huawei on Thursday launched two new 4G phones under the Honor brand.
"We have seen good response in India. This year we expect a large number of feature phone users to convert to smartphone and that is where our focus is. We are looking for 300% growth in smartphones sales in India and Honor 5X and Holly 2 Plus are crucial for this," Huawei India President of Consumer Business Group Allen Wang told PTI.
Huawei sold one million smartphones in 2015 that includes 8,00,000 Honor branded phones.
Globally, Huawei shipped 108 million smartphones in 2015 and became the third largest player after Apple and Samsung.
The company on Thursday launched first metallic Honor phone 5X with expandable storage of up to 128 GB for Rs 12,999. It has Qualcomm's octa-core processor, 3,000 mAh battery, 13 megapixel main camera and 5MP front camera.
"The phone comes with a premium aircraft grade metal that offers 5 layer heat sinks with copper shielding cover. It is full HD phone can be unlocked in 0.5 seconds. Honor 5X is a dual-sim phone where one slot is from nano-sim and other micro sim," Huawei India Vice President Sales Consumer Business Group P Sanjeev said.
The company also launched Holly 2 Plus 4G smartphone for Rs 8,499. It has 4,000 mAh battery that support high-speed data service like video, music etc.
"Holly 2 Plus can deliver up to 48 hours of continued usage with 4,000 mAh battery. It can support 20 hours of usage with 10% battery by switching the phone to ultra power saving mode. This phone features reverse charging technology so it can charge another smartphone or tablet using a micro-B USB cable," Sanjeev said
The phone supports both GSM and CDMA network as well and is specially designed for India market.
"Today what we are launching, our competitors will launch similar products in 5-6 months but we are not entering into price war. We are looking experience of customers and with Honor our strategy at present is to catch youth and convert feature phone user to smartphone," Wang said.
He said that company will keep the price at levels where it gets enough margin to plough it back in to research and development.
"A mobile can be made just by a team of 10 people but we have look at customers experience. We have our own chipsets, our own emotion UI and many patents. There are about 1.7 lakh Huawei employees working in R&D so you can imagine the effort we make in creating a product," Wang said.
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