HTC's design head Scott Croyle to leave the company


After the popularity of its Desire series, HTC went through a slump. The brand then reinvented itself with the One series. The One series has received accolades for innovation in design. The latest HTC One M8 is known to offer design evolution at its absolute best. However, the man responsible for bringing in the stellar designs – Scott Croyle - is about to leave the company, reports TheVerge.

 

Croyle has been leading HTC's industrial design and user experience teams from the time HTC acquired his One & Co studio in 2008.

 

Croyle is moving on start his own projects but will be involved in HTC product development in a consultancy role for a few months to come, claims the report. The transition period will involve handing off his responsibilities of designing HTC’s next flagship. While it is still unclear who would stop into his shoes, the report suggests that Jonah Becker could lead the studio.

 

Drew Bamford - heading Sense user experience – has been moved to take care of HTC software and services. He will directly report to CEO Peter Chou, who apparently wants to focus on product design while others handle the corporate side of the business.

 

In spite of falling sales, one of HTC’s key highlights was its stellar design and build. With Croyle’s departure, we wonder how it would affect the company further.


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