How Twitter is beating Facebook in the mobile race

The slow, gnawing descent of its stock is not the only worry Mark Zuckerberg has as of now. He has to stop Twitter from doing what Facebook did to Google or Yahoo.

A Forbes article in a tell-tale story narrates how Twitter is turning out to be the tortoise in the mobile race of the tech giants. Sure, Facebook is bigger than Twitter in terms of market cap but Twitter has managed to double its mobile revenue over time-an area Facebook is famously confused about. A recent studyabout Facebook said that its strategy was flawed because hardly anyone was looking at the ads.

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Market research firm eMarketer notes that Twitter’s estimated mobile revenues of $130 million will soon pip Facebook’s mobile revenue of $70 million.

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Twitter’s DNA and nimbleness could be the reason for its march. While Facebook started out essentially to be a website, Twitter’s 140 charactered- SMS type model works much better on mobile. And, as any digital guru worth their salt keeps reminding us, mobile is the future.

Advertisers who follow users like shadows, realise that Twitter is much bigger treasure chest for relevant data about users’ interests from the kind of people and topics they follow. This makes it easier to advertise products as opposed to Facebook, which engages people socially rather than on interests.

While Twitter which is still waiting for its eureka moment to guide it to a revenue model can buy some time while Facebook mends its ways on the Wall Street.